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Grant McCracken joins PCI this Sunday

September 11, 2022 @ 8:30 am - 9:30 am PDT

For PCI Community member invitation only.

To be a member of our PCI community click here.


People Centered Internet community members:

We are pleased to announce Dr. Grant McCracken will be our featured guest speaker this coming Sunday 11 September.

Grant is an independent cultural anthropologist with a focus on U.S. culture and is the author of the recently published book Return of the Artisan: How American Went from Industrial to Handmade. Here is a link to a recent longform Reason Podcast about the book with Grant:


His topic for PCI this Sunday: “The Griff: A Cultural Observatory Enabled with Tech

Grant has been working for over a decade on The Griff’s signal detection system and today has hundreds of expert observations in a cultural trends database. Deep dives like Return of the Artisan are sparked by trends being tracked in The Griff.

Over the past 25 years Grant has worked for many organizations including Timberland, New York Historical Society, IKEA, Google, Ford Foundation, Kanye West, Netflix, Sony, Coca Cola, Sam Adams, Boston Book Festival, Delta, Oprah, Reddit, PBS, State Farm, NBC, Diageo, IBM, Nike, and the Obama White House. Bio:

We look forward to having you with us.


September 11, 2022
8:30 am - 9:30 am PDT
Event Category:

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