The Personal Data & Identity Meeting of The Waters: A New Path To Value

Preview
Personal data and identity management are being reshaped by shifts in consumer opinion, regulations, and technology. These shifts demand that businesses see and approach personal data and identity in new and innovative ways. In this session, Michael Becker, a personal data and identity management leader, will explain the convergence of traditional organizational-centric and people-centric approaches to personal data and identity management, a phenomenon he calls the personal data and identity meeting of the waters. He will explain the five domains of the data, the ever-changing landscape of personal data regulations, the introduction of new technologies that empower people to protect and take control of their data, and The Identity Nexus. Finally, through the lens of the three-horizon framework, Michael will explore new personal data and identity tactics and strategies that enterprises can embrace to increase revenues, reduce costs, enhance their customers’ experience throughout the customer journey, mitigate cybercrime, and comply with industry regulations.

Background
Michael Becker is a strategic advisor, author, speaker, and educator. Michael is the founder and CEO of Identity Praxis and is the Mobile Ecosystem Forum PD&I Working Group Chair. He is an adjunct professor for California State Polytechnic University, Pomona, National University, and the Association of National Advertisers. Michael offers product development, market development, business development, and marketing services to Fortune 500s, startups, and non-profits worldwide. He is the author of several books, including the soon to be released—“The Personal Data and Identity Meeting of the Waters: When Two Approaches of Personal Data and Identity Management Converge” and the “5Cs of Knowledge Management: A Guide to Unleashing Your Creative Potential and Contribution.” He is the author and co-author of “Mobile Marketing Essentials,” “Mobile Marketing for Dummies,” “Web Marketing for Dummies,” and several other books and journals. LinkedIn: https://www.linkedin.com/in/privacyshaman/

Sunday Apr 16, 2023 ⋅ 8:30am – 9:30am (Pacific Time – Los Angeles)