As we seek to inspire a People-Centered Digital Future, we must start to look seriously at the incentives for businesses, designers, architects, developers and entrepreneurs, in this arena. And these incentives can go far beyond the realms of monetary results.
Nudge, the book by Nobel prize winner Richard Thaler, examines how we can improve decision making through “nudging”.
The following article examines how “nudging” can indeed be applied, not just at individual levels, but for the benefit of entire communities, and populations, with resultant and very obvious positive impacts on social good.
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